Thursday, March 10, 2011

Chapter 5: The North American Manufacturing Core

Washington manufactures and produces different goods ranging from fruits, vegetables, lumber, coffee, steel, and even airplanes. A few of Washington's best known manufacturers are: Boeing (aircraft), Eddie Bauer (clothing), Microsoft (software), Starbucks (coffee), Weyerhauser (lumber).

Boeing Company is best known for manufacturing most of the existing commercial airplanes like the 747 jumbo jet. They are also still in the process of producing another type of commercial aircraft, the 787 Dreamliner. Main manufacturing sites are located in Everett, WA and Renton, WA.

Eddie Bauer, the founder of the clothing store named after him, was an avid outdoorsman. His vision for the company was to find functional clothing for people who loves the outdoors. His personal experience with hypothermia led to his experiments with down-filled clothing. He opened a small sporting goods store in downtown Seattle in 1920. He retired and sold his company in 1968 to a group of Seattle investors, who later on sold it to General Mills. General Mills and Spiegel Inc. expended Eddie Bauer Inc. from one store to more than 600 stores in the US, Germany, and Japan.


Eddie Bauer (1899-1986)


Eddie Bauer store, on 5th Avenue in downtown Seattle
 In 1975, two young men from Seattle named William H. Gates III and Paul Allen created the Altair 8800: a small, rectangular box that had no keyboard or screen and did not do much more than blink. This invention led to the transformation of a new technology. They built on the invention of others and created a mass market for what had once been a novelty for the few. They helped changed the living, working, and recreational habits of hundreds of millions of people around the world. Their invention later led to the success of Microsoft.


Altair 8800
 
William "Bill" H. Gates III
 Starbucks was founded by English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker and were the ones who opened the first Starbucks store in Seattle, Washington in 1971. Their vision for the company included selling fresh coffee beans and coffee equipment to be used in the home.This concept was inspired by Alfred Peet (Peet's Coffee and Tea) who sold premium coffee beans in his store in Berkeley, CA. The company was later on bought by the now CEO of the Company, Howard Schultz. He has lead the evolution of the company from just selling beans to producing espresso drinks.


Starbucks logo evolution
 Washington is a leading lumber producer. It is abundant in Douglas fir, hemloack, ponderosa, white pine, spruce larch, and cedar trees. The Weyerhaeuser Company based in Tacoma, Washington is one of the world's largest producers of lumber, pulp, paper, packaging materials, and other wood-related products. The company owns and controls 7 million acres of forest in the United States and 31 million acres in Canada.

Frederick Weyerhaeuser



Sources:
"Boeing: Commercial Airplanes - Major Production Facilities Home." The Boeing Company. Web. 10 Mar. 2011. <http://www.boeing.com/commercial/facilities/index.html>.
"Starbucks History - A Magnificent Tale of Innovation in the Coffee Industry." Gourmet Coffee Zone - The Ultimate Gourmet Coffee Experience. Web. 10 Mar. 2011. <http://gourmet-coffee-zone.com/starbucks-history.html>.
"Starbucks Logo Evolution." Logo Design Love. 07 Jan. 2010. Web. 10 Mar. 2011. <http://www.logodesignlove.com/starbucks-logo-evolution>.
Tate, Cassandra. HistoryLink.org- the Free Online Encyclopedia of Washington State History. Web. 10 Mar. 2011. <http://www.historylink.org/index.cfm?DisplayPage=output.cfm&file_id=2294>.
Warren, James R. "Weyerhaeusr Company." HistoryLink.org- the Free Online Encyclopedia of Washington State History. Web. 10 Mar. 2011. <http://www.historylink.org/index.cfm?DisplayPage=output.cfm&File_Id=1675>.

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